the starting point
There is a conversation that happens constantly after sessions.
WhatsApp messages at 10pm. A client wanting to cancel. Another asking if you still have Thursday free. The session note you forgot to write because you rushed straight to the next session. The verbally confirmed appointment you never wrote down anywhere.
It's not a crisis. It's background noise. But it accumulates.
We spoke directly with 14 independent psychotherapists before writing a single line of code. Each one was losing between 3 and 6 hours a week to admin. Each one managed appointments through WhatsApp, SMS, or phone calls. According to data from the European Federation of Psychologists' Associations (EFPA, 2023), psychologists in private practice spend an average of 6-8 hours per week on administrative tasks.
"your evening is no longer yours — not because of your clients, but because of the logistics surrounding them."
what we believe
Therapeutic boundaries don't hold on WhatsApp.
Not because the therapist lacks the necessary discipline. But because the platform doesn't allow for structure.
An informal channel, always open, without clear context — one in which the client writes when anxiety strikes, and the therapist feels obligated to respond — is not a work tool. It is a continuous source of ambiguity for both parties.
Psychotherapy works within clear frameworks. When the framework is absent, the therapist constructs it manually, for every client, every time. This is not a technology problem. It is a clarity problem.
what aponia does
Online scheduling built exclusively for independent psychotherapists.
Your client receives a link. They open it, choose an available slot from your calendar, confirm. They receive an automatic reminder 24 hours and 1 hour before the session. Cancellations are managed without WhatsApp messages. Session notes stay organized per client, in one place.
You are no longer the logistical coordinator of your own practice.
73 RON per month. No per-session commission. No long-term contracts. Your calendar, your rules.
what we are not
We are not a marketplace. Your relationship with clients is yours.
We don't bring you new clients and we don't publish your profile so patients can find and compare you with others. We don't want a commission from each session.
We are not building a platform for clinics or practices with 10 therapists. We are a tool for the independent therapist who wants to reclaim their evenings.
Your relationship with your clients is yours. We manage the logistics around it. That's all.