calculator · lost sessions

What do the sessions that
never get rebooked cost you?

"I forgot." "Can we move it to Thursday?" "I'll get back to you." Every session that never gets rebooked is an empty hour in your calendar and one more evening spent texting. Drag the sliders and see the yearly bill.

Free. Instant. Nothing leaves your browser.

how it works

Three numbers you already know, one multiplication you have never done. The rate slider starts at the market median: based on data aggregated on aponia.ro from 142 public rates, an individual session costs a median of 250 RON (June 2026). Source: therapy costs in Romania (Romanian-language page).

3

How many bookings never materialize in a typical week. Includes "I forgot", late cancellations, and reschedules that die on WhatsApp.

250 RON

What you charge, on average, for a 50-minute session.

46

How many weeks per year you are actually available for sessions, minus holidays, vacations, sick days.

You lose yearly

34,500 RON

from sessions that never get rebooked

138 therapy hours per year where your calendar sits empty, even though the demand was there
39× the yearly cost of a booking system like APONIA.ro (73 RON/month = 876 RON/year). A single recovered session per month covers it three times over.

Stop the leak with one link.

Your client installs nothing. You send a link, they book directly, you get notified. No back-and-forth messages, no "I forgot". 73 RON/month, and right now you can join the beta for free, no card required.

I want to stop the losses

Want an analysis of your number first? Email us your result and you get a single reply with 3 concrete steps. No newsletter, no automated follow-up.

frequently asked questions

How does this tool calculate the money lost?

It multiplies three numbers you set yourself: sessions lost per week, your average rate, and your active weeks per year. The formula is in plain sight: sessions × rate × weeks. Nothing leaves your browser.

Where does the 250 RON average rate come from?

From data aggregated on aponia.ro: 142 public individual psychotherapy rates, median 250 RON in June 2026, most between 200 and 350 RON. Adjust the slider to your real rate.

What counts as a lost session?

Any slot that never materializes: the client forgot, cancelled late, gave up after a long message exchange, or the rescheduling died somewhere on WhatsApp. That hour never comes back.

Does the calculator collect any data about me?

No. All the math happens in your browser. No account, no required email, no tracking.

How do I reduce lost sessions?

The most common causes are manual confirmations and WhatsApp rescheduling. A direct booking link with automatic notifications eliminates most of them. That is what APONIA.ro does, at 73 RON per month.